PROJECTS IN PROGRESS
Training & Eductation:
MAR:COM
Produced by the UCT Unilever Institute, this 50-minute film took a full year to make.…
Branded
Branded is a two-part training DVD that aims to give viewers a comprehensive understanding of…
Forerunners
Forerunners is an award-winning South African documentary, directed and filmed by Simon Wood from Saltpeter…
Research
Aspirations
At the heart of consumer decision-making are the needs, wants and desires that come from…
Innovation in Marketing
Innovation is undoubtedly critical to the success of your organization, but don’t take it from…
Landscape 2015
Landscape is a report which aims to identify and track key trends in the South African…
The Majority Report 2
Is your brand connecting with the mass market? The Majority Report (2012) found a clear…
The Majority Report 1
The UCT Unilever Institute’s latest research shatters longstanding misconceptions about the 21 million South African…
The Landscape Report
The Landscape Report is updated annually and aims to identify and track key trends in…
4 Million & Rising
Despite setbacks caused by the recent recession, South Africa’s black middle class continues to expand…
Landscape Segmentation Presentation
A comprehensive look at the segmentation models used by South African research houses in one…
Top End
The Top End study is the largest and most comprehensive research project ever carried out…
Prime Time
In the United States of America the over 50’s represents over half of all disposable…
Reboot
This project trains the spotlight on current consumer behaviour of the research groupings that formed…
Wake Up! Shake Up!
Wake Up! Shake Up! represents over a year of quantitative and qualitative research and integrates…
Landscape Green Presentation
‘Green’ movements and sustainability have shifted from being a trend to becoming mainstream – evident…
Black Diamond Women
The Black Diamond group to watch out for with more influence, spending power and growth…
Black Diamond on the move
New information on important areas such as spending patterns, communication, media usage as well as…
Black Diamond
The ‘emerging market’ has been one of the most frequently requested topics by our members.…
Connecting with Black Diamonds (2006)
This study investigates how marketers can connect with Black Diamonds in a way that is…
Wildfire
Wildfire is a groundbreaking South African research project that explores the power of networks and…
Trend Youth
Trend Youth investigates key trends relating to young South African consumers (aged between seven and…
Gender
Understanding changing gender mindsets is fundamental to understanding changing attitudes to brand choice, buying behaviour…
My Home: Shelter, Shack or Showroom?
Is the home now viewed as a hideaway or a haven? How does this vary…