Date posted: June 16, 2014
Branded is a two-part training DVD that aims to give viewers a comprehensive understanding of every aspect of branding. It contains case studies of how some of South Africa’s iconic brands established their brand dominance.
In 2010 Branded was distributed free of charge to all the South African education institutions that teach marketing and was later sent to each of the UCT Unilever Institute’s members as well. Over 1500 copies have been distributed to date and it has become a training resource mainstay at many of the country’s tertiary institutions.