South African consumers
Date posted: September 16, 2008
‘Green’ movements and sustainability have shifted from being a trend to becoming mainstream – evident as both a lifestyle choice and a way of doing business. This presentation offers an overview of consumer behaviour and organizations’ responses to the eco revolution.
We also take a look at what South African households are doing and how we rate globally when it comes to environmental awareness and our attitudes towards climate change.
Sustainable means innovation and innovation means sustainable. With an increased demand for greener products and brands, how does brand innovation bring competitive advantage and business success?